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The Google Domination System Built for HVAC Owners
Who Are Tired of Marketing That Doesn't Deliver.
The HVAC SEO Brand Engine™
Let’s speak your language… You’re not asking for magic. You’re not asking for theory.
You’re asking for results:
- Better calls
- More installs
- Higher tickets
- And something that actually moves the damn needle
You want phones ringing with real buyers, not coupon-chasers or tire-kickers.
You want your team busy, your board filled, and your season stacked instead of guessing.
And deep down, you already know:
If Google doesn’t trust your business… none of your marketing performs.
That’s the silent killer.
That's where our Ranking through Branding™ system comes in.
But Whose Behind Ranking Through Branding™
...& Why Should You Care?
My name is Nathan Scheer and I am the creator of Ranking through Branding.
First things first... RtB isn’t theory, it’s 15+ years of real-world testing, inventing, and refining.
Over the years, I’ve invested hundreds of thousands of dollars & with over 20,000+ hours of building businesses online & in personal 1:1 mentorships, masterminds, and working directly with the best in the business. Every tactic in RtB is drawn from that experience, the very best strategies distilled into a system that works.
Originally from Colorado, I now live in the mountains of Japan with my wife and our new daughter. I’ve had the privilege of consulting with some of the world’s largest brands, as well as major Japanese businesses, from car manufacturers and car exporters to green tea production facilities.
Along the way, I’ve created training materials, authored books in multiple fields, and built brands for myself, so I know what works from both sides of the table. RtB is the culmination of this lifetime of work. It’s proven, battle-tested, and built to give your HVAC company (or any business) the same advantages that top brands enjoy, authority, visibility, and growth that compounds!
Uncover the Invisible Screw-Up That’s Costing HVAC Companies Thousands
Every HVAC business thinks they need:
- A nicer website…
- More ads…
- More reviews…
- More “SEO work”…
But Google’s looking at ONE thing first:
"Does this business exist like a REAL company?"
Not just a site. Not just a Google listing.
A brand footprint that’s consistent, trusted, and established across the internet.
Most HVAC owners don’t even know Google expects this.
So they throw money at SEO…
ads… social… billboards…
Meanwhile, Google’s sitting back saying:
"I don’t trust your business entity yet. Try again."
No trust…
No rankings…
No leads.
Period.
Ranking Through Branding doesn’t force rankings.
It removes the reasons Google hesitates to give them to you.
The HVAC Brand Engine™ Highlights
Build Instant Brand Trust
Before Google ranks you, it has to believe you’re a real, established HVAC company. We create the digital footprint that proves it.
Unlock Real Local Rankings
Your site can’t climb if Google doesn’t recognize your business entity. Ranking through Branding (RtB) gives you the authority boost that other HVAC companies never get.
Marketing Dollars Hit Harder
When your brand is trusted online, your ads, website, SEO, Maps listing, and reviews all perform better. Stop wasting money on top-level tactics without the foundation.
Give Techs Calls They Deserve
More trust means more visibility…More visibility means more calls…More calls means your team stays booked with real customers, not low-ticket noise.
The Solution HVAC Owners
Aren’t Being Told About
Branding Through Ranking™ (RtB)
The foundational layer that tells Google:
This HVAC company is legit… send them traffic.
This isn’t theory.
This isn’t loopholes that burn out in 60 days.
This technique has been trusted by Google for over 10+ years (even with AI search!)
This is what national brands and franchises do naturally.
Here’s the short version:
We start by building 40+ Core Brand HVAC Profiles on high-trust platforms, the kind Google blindly trusts:
- YouTube
- Crunchbase
- AboutUs
- Medium
- And 30+ more REAL, high-authority profiles
But Here’s Where It Gets Unfair…
Building your 40 Core Profiles is just the starting line. Once that foundation is set, we don’t stop, we scale your brand footprint into the thousands over time.
More trust.
More authority.
More brand signals.
More digital real estate YOU control.
This is the part of SEO almost nobody talks about…
because almost nobody knows how to do it.
While other HVAC companies are stuck with a handful of random links and a prayer, you’re stacking a massive network of brand-owned properties that grows month after month.
And here’s the real power:
We don’t just create them…We interconnect them, sync them, and unify them into one giant digital entity that Google can’t ignore.
What happens when Google sees this?
The lights turn green.
The brakes come off.
Your rankings start climbing without resistance.
It’s the online equivalent of handing your HVAC business:
- A passport
- An ID
- Tax records
- Proof of existence
- And a stack of references
All at once.
Google looks at your company and says:
“Okay… THIS one’s real. Rank them.”
What our customers are saying:
The Best Valued SEO Service I've Ever Purchase
This is a pricey gig and I wouldn't normally spend this much on a single order, but after seeing the work that went in and the level of quality that was put in when creating the profiles, I would consider this to be one of the best value gig I've ever purchased. (a month later 2nd part) 03/24: Quick update: The client's site is now on page one for two keywords that they want to rank for. They're also ranking #4 on the maps, which is a considerable jump from where they were a month ago.
Dyquiaro // Marketing
I Have More Work Than I can Handle
...That is all I need at this point. I have stopped taking on new work ... as I have more work than I can handle at the moment.
Roofout // Roofing Company - Evergreen, Colorado
Moved up 10 Spots in Google for my Main Keyword
I waited a while before rating this service... Today I can finally say that this service definitely gave my website a good boost! It moved up 10 spots in the SERPs (Google) for the main keyword... The rankings had been stuck for months now and this was the only service/links built to the site in the last couple of months. Very happy with the results, I'm a long term client.
Gunter // Marketing
You Took us from Nobody to Somebody
A brilliant ride, honestly... I had my doubts as so many marketers in the past have burned me. You took us from nobody to somebody and provided us with an ROI... I'm blown away and have renewed my faith in online marketing. Thank you.
Ingrid Khadijah // Phone Services
Why HVAC Owners Love Our Branding Method
(Even If They Don’t Understand SEO)
Because the results feel like this:
Website finally starts ranking (past SEO means something!)
Service pages climb locally
Google Maps gets traction
Competitors get pushed down
Calls increase organically
Technicians actually get booked out
Ads perform better because your brand looks trustworthy
Even your reviews hold more weight
It’s the missing piece HVAC companies never knew existed.
And once the brand perimeter is set?
Everything else we do inside HVAC Tech Complete, sales, ops, pricing, install flow, higher ticket training, ServiceTitan training, conversions... starts compounding...
Marketing + training finally sync for the first time!
Where This Fits Into HVAC Tech Complete
This service is a core component of our 1:1 coaching program with Benjamin Douthwaite, where we embed SEO and brand strategy directly into your business operations. Every client in the 1:1 program gets hands-on guidance, customized implementation, and actionable insights — turning your website, marketing, and operational flow into a fully aligned growth engine.
But it’s not just for coaching clients. This same powerful system is available to all HVAC companies looking to gain real SEO traction, increase visibility, and convert more leads. Whether you’re in a full consulting package or picking this up as a standalone service, it gives your business a proven, scalable foundation that Google trusts.
- 1Embedded Growth Strategy (1:1 Coaching): Work side-by-side with Benjamin and the HVAC Tech Complete team. We integrate SEO, marketing, and operational improvements directly into your day-to-day business. You’ll see your team trained, your techs closing more jobs, and your systems running smoother, all while your brand visibility grows.
- 2Standalone Support for Any HVAC Company: Not ready for 1:1 coaching? No problem. You can access the same RtB system, build your Core Profiles, and get the brand visibility boost without the full consulting package. It’s perfect for HVAC companies who want real results without committing to a full coaching program
- 3Authority + Visibility + Conversion: Regardless of delivery method, this service ensures your business isn’t just online, it’s a recognized entity that Google chooses first, your team is booked with quality leads, and your marketing investment actually moves the needle.
Available for ALL HVAC companies seeking real SEO traction
Delivered as part of the deep 1:1 coaching program with Benjamin Douthwaite
"This Method Works for Any Business, And Actually Makes a Difference"
Richard Mays // Drug Rehabiliation Support
My website hasn’t been updated in over three years, but it still brings in calls from people who need help, real people in real trouble. Every time a new lead comes in, I’m reminded this isn’t just marketing… it’s a lifeline. Behind every message is a family that’s scared, worn out, and hoping this might be the moment things finally get better.
Investing in SEO turned out to be more important than I thought. It didn’t just grow my business, it helped us reach people exactly when they needed help. Mothers looking for a safe place for their child. Husbands trying to get their wife help. People hanging on by a thread, searching for someone who would actually answer the phone.
Even without updates, the work we did years ago is still helping people today. That’s the real impact. The visibility we built made it possible to show up for people who might have felt completely alone. Out of everything I’ve done, SEO has been the most valuable, not just for my business, but for the lives it has helped change.
Richard Mays
Join Over 2239+ Happy Customers
These orders and reviews are from a marketing services website called Konker^
What are Other Marketing Agencies Saying About Ranking through Branding?
RtB is one of the most powerful and safe tools an SEO has available to them...
We use Honorable SEO's (Nathan Scheer's) RtB system on every page we SEO, with some of the most competitive rankings under our belt our SEO agency now incorporates this into our ABC's and is an absolute must in todays SEO
Nigel mordaunt // Marketing Agency naturallyaust.com.au
RtB is a real deal ranking service...
...with an up-to-date approach. Honorable SEO (Nathan Scheer), will definitely push your sites to the moon using the RtB method.
Ken Sitti // Marketing Agency 2bearsmarketing.com
Get The Best Package For Your HVAC Shop
Basic RTB PACKAGE:
You get the complete RtB Core Profiles, EXIF data and fully
optimized local Google My Business, Bing, DuckDuckGo + Yahoo support profiles to maximize visibility and trust.
EXTRA LOCATIONS (33%~ OFF):
BASIC - $4,997
premium RTB PACKAGE:
Receive all of basic package + SEO audit that supports a
clean Google My Business/Bing listing and rankings. 300+ high quality businesses listings & 6 months of monthly profile growth.
EXTRA LOCATIONS/RENEWAL (35%+ OFF):
PREMIUM - $ 6,497
BASIC - $4,497 location only
MASTER RTB PACKAGE
EXTRA LOCATIONS/RENEWAL (50%+ OFF):
MASTER - $12,497
PREMIUM - $ 4,995
BASIC - $3,497 location only
MASTER RTB + SYNDICATION & SOCIAL TAKE OVER PACKAGE:
COMES WITH: BASIC + PREMIUM & MASTER RtB PACKAGE! With a full year of profile growth, extended business directories, powerful connecting links, social posting & press releases monthly.
What is the RtB Syndication System?
Our Syndication Tactic is designed to create massive amounts of content and distribute it across highly trusted profile accounts built through the basic RtB package. Using tools on your existing site, or a dedicated content site, our system will generate thousands of pieces of content for you, which are then dripped into your RtB profiles automatically. Once set up, this system is built to run indefinitely, compounding authority over time.*
The HVAC SEO Brand Engine™ helps you plan and schedule high-quality content across your main social channels for a full year. Videos, articles, images, and more are all designed to maintain a strong, consistent brand presence. The Brand Engine™ also leverages local video production studios and teams to ensure your content is polished, professional, and perfectly aligned with your business.
This is a highly intensive marketing system built to dominate your local market—or even nationwide by controlling massive amounts of content, building authority, and keeping your brand front and center online.
EXTRA LOCATIONS/RENEWAL (50%+ OFF):
Social Media/Content Scheduling Renewal - $47,495/yr
MASTER - $11,995
PREMIUM - $ 4,495
BASIC - $2,975 location only
Most HVAC shop owners don’t win because...
Nathan Scheer — RtB Lead Strategist
...they stop at just being consistent. The ones who actually win? They crank out so much content that the market literally can’t ignore them. They don’t wait for perfect. They don’t pause for analysis paralysis. They just keep creating, showing up, and stacking results until there’s no question who’s dominating.
*This system will run into the future as long as the third party tools we built them with remain online.